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About Us

A little bit about us ...

Our aim has always been to make the widest selection of sprinkles available to the largest audience, from home bakers to bakeries, independent stores to high street shops, village bakers to commercial bakeries.

With over 800 varieties and pack sizes from 50g to 25kg we cater for all your sprinkle needs.

Our Story

The business was launched by sisters Louise Gough and Niki Thompson in 2010, sparked by our frustration at the limited choice and quantities of sprinkles on offer.

Having realised that we can’t be the only bakers that needed more than a 50g pot of jelly diamonds from the supermarket or less than 300kg from a distributer - Truly was born.

From humble beginnings – we started with 2 shelves in the storeroom of our family bakery but demand for our products meant that it wasn’t long before we were thrown out of the bakery (it seems we took up too much room!) and moved into a small industrial unit in Ludlow.  In 2018 we moved into Sprinkles HQ with a 12,000 sq. ft building. We were able to rapidly grow, increasing our range.

In 2023 we will be expanding again with additional warehousing space.  Perfect for our ever growing range of sprinkles and an expanding team, which includes the recent appointment of our New Business Development Director, Mike Forrester, and Sales Director Louise Harding. 

We are very proud to be a UK distributer for some of Europe’s most respected manufacturers – Hatziyiannakis, Sidilco and Zucceroo.

We maintain our philosophy of the best products in a range of sizes to suit everyone – from pot to pallet…